At long last, Sprinkles Cupcakes celebrates its grand opening in Georgetown today — after a grueling week of giving away free cupcakes all over town in their mobile unit. DC is the first East Coast location for the LA-based bakery that claims to be the world's first catering solely to cupcakes. How'd we beat New York to that honor? Founder Candace Nelson, on hand for the opening, says DC was the first place where Sprinkles found the perfect spot. And they would have been here a lot sooner, she said, if it hadn't been for delays involved with bringing a historic building up to code — a story our sister site Curbed DC has in detail.
The DC Sprinkles will offer the same signature flavors as its other locations — chocolate marshmallow, red velvet, peanut butter chocolate, etc. — plus a variety of drinks. But what sets them apart is the event space upstairs. Unique to the Georgetown spot, the event space was originally intended for kids' birthday cupcake-decorating parties. But the sleek white space (complete with a skylight looking down on the cupcake counter) is likely to attract a slightly older clientele, too. The party room isn't ready for primetime just yet, but bridal shower planners of the future, take note.
And it looks like the Cupcake Wars judge is calling for a truce when it comes to neighbor (and fellow reality TV bakery) Georgetown Cupcake. Though she acknowledged that Sprinkles is a little late in getting this market, Nelson isn't worried about the competition. Given the American love of cupcakes, she says, the DC cupcake market is nowhere near being saturated: "I think there's enough to go around."