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Defining PR Terms

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exterior-150.jpgThe City Paper takes a stab today at studying PR-Speak 101: the terms used in press materials to describe restaurants. The subject at hand was the Lost Society, a self-described "boutique steakhouse" opening Friday at 14th and U streets. What makes a steakhouse so boutique-y? Co-owner David Karim tells the paper, "The space defines boutique. The design is definitely different than a traditional steakhouse. When you walk into Lost Society, you may not be able to define a time, place or genre of restaurant but you certainly do not feel like you are in D.C." [WCP]

Lost Society

2001 14th Street NW, Washington, DC 20009 202 618 8868

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