When is a pop-up not really a pop-up? In Todd Kliman's weekly chat, a reader asks what the critic thinks of the recent slew of "pop-up" restaurant events at places like Living Social, which he sees more as pricey soft openings. Kliman, essentially, agrees: "They're essentially soft-openings, but very, very public soft-openings...The appeal for the diner, I would think, is simply to get in before the masses and have something to talk about for a few weeks." [Washingtonian]
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