The Indian restaurant idea that won a start-up restaurant contest earlier this year has snagged a permanent home at the Foggy Bottom Whole Foods.
DC Dosa, the first graduate of the StartUp Kitchen incubator, will be the first local food vendor to get a food stand at the grocery store. Whole Foods has experimented with local vendors in other areas such as Brooklyn, but this is a first for D.C. (though they carry many local products throughout the store). The grocery shop does have food stands from national vendors at the location.
DC Dosa is the creation of Priya Ammu, who had originally made contact with Whole Foods reps in the hopes of selling her chutneys there, according to Stacey Price, executive director of Think Local First, which helped launch StartUpKitchen. Reps visited her pop-up restaurant and were impressed enough to give her a one-year contract at Whole Foods. The soft opening for DC Dosa at Whole Foods will be this Monday, Dec. 17, beginning at 11 a.m. There will be free tastings.
DC Dosa will officially launch in January, the same month when StartUp Kitchen will begin receiving business plans for the next incubator round. They're looking for bakery and dessert concepts this time.