The Box Loses Breastaurant Vibe, Adds Dry Wings

In a move that will displease breastaurant fans but will appease, well, everyone else on Earth, it turns out that Bethesda bar The Box Bar & Grill has new management, and they plan to change its image.

"We want to become more family friendly, and a place where people can bring their kids and watch sporting events," said George Farrell, who has taken over the place. "And we also want to be more women-friendly." Probably not a bad move, as Farrell notes 60 percent of employees in Bethesda are women. That's a lot of happy hour business to lose.

That means the Hooters vibe the restaurant originally tried to embody is gone. A new addition: a licensing agreement with Dry Fried Wings, a company led by Shaquille O'Neal. Box Bar will have exclusive rights to the menu, Farrell said, which includes items such as wings and onion rings. They're softly rolling out items right now. CityBiz list wrote about the partnership earlier this week.

Changes to the restaurant are coming gradually, said Farrell, who has run beach bars in Florida and restaurants in Costa Rica. "You only get one chance in the service industry to get it right," he said.

· Dry Fried Wings to Roll into DC Market [CityBizList]
· All Previous Coverage of Box Bar [-EDC-]