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Ashok Bajaj Plans Rasika Frozen Dinner Line

rasika%20150.jpgRestaurateur Ashok Bajaj has already tried marketing Rasika-brand sauces at Whole Foods, but now the Washingtonian reports on his new project: frozen dinners. Yes, it's a matter of time until you'll be able to purchase frozen versions of things like chicken makhani and dal based on Rasika recipes. They're just in the early stages now, without even having chosen a producer at this point, but this is coming. [The Washingtonian]


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