Let the epic lines begin. Shake Shack opens up its Penn Quarter location today at 800 F St. NW.
The spot was actually the first location the company toured when it came to D.C. four years ago to scout potential sites, according to CEO Randy Garutti. "We think it's such a great corner in such a cool part of the city," he said, noting the restaurant's proximity to the Verizon Center, several hotels, and tourists and residents alike. The spot is slightly larger than the Dupont Circle Shake Shack.
Here's the menu — notice the customized "concretes," with Spy Museum-esque themes like Doughnuts are Forever and SMORSEcode. The former is a collaboration with Astro Doughnuts & Fried Chicken, incorporating the restaurant's coconut doughnut into the frozen custard. Shake Shack recently added bacon at all of its locations, and according to Garutti, "It's completely changed the company."
D.C. customers don't really differ from Shake Shack fans in other parts of the country in terms of what they order, Garutti said. But they usually are in and out of a restaurant more quickly than customers in, say, Miami Beach or even New York. Garutti sees more Shake Shacks in the D.C. area's future (he's open to Maryland and Virginia as well), but not right away. "We're not the kind of company that tries to come in and open a ton of restaurants," he said. "My hope is that sometime next year, we'll do another one."
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