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Capriotti's Sandwich Shop Has D.C. Ambitions

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The Vice President must have convinced them.

Capriotti's Sandwich Shop is coming to D.C. The Delaware chain with a cult following has enlisted Miller Walker Retail Real Estate to help find them locations throughout the area.

Capriott's is known for making sandwiches from fresh turkey, pulled in-house (though there are menu items like cheese steaks and salads as well). They're a favorite of Vice President Joe Biden, who has eaten them before debates. The most famous sandwich is "The Bobbie," a Thanksgiving turkey-style sandwich not unlike the Nobadeer at Jetties. Franchisee George Vincent, Jr., a third-generation Washingtonian, has a franchise deal for up to 12 locations in D.C., Northern Virginia and Montgomery County. He's in talks for two spots: one downtown and one in Rosslyn.

Each restaurant is designed to be slightly different in appearance, and Vincent hopes to accent his stores with D.C. touches, such as photos of the Chesapeake or team sports memorabilia. The bread will likely be baked in-house, which is a new option for company franchisees, he said. Capriotti's got its start in Delaware but is now based in Vegas, Vincent said. The chain has made its way to several states (apparently the Vegas location has fans who will pack them in coolers and bring them across state lines, Miller said): the closest right now is in further-flung Maryland. Many people in D.C. know the name from trips to the Delaware shores, but Vincent thinks he still has some work to do when it comes to promoting the brand.

"There are so many great areas; I don't see why we couldn't get up to 50 locations across the region once we're through," he said. "There's no reason we can't be the same size as Potbelly or Panera or Taylor, the way they're growing." Vincent's favorite sandwich? He and his wife, who just had a baby yesterday, have tried about all of them, and he's torn between the Bobbie and the cheese steak. The chain made the list last year of restaurants Eater readers wanted to see in Washington.
· Capriotti's Sandwich Shop [Official Site]

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