Mark Furstenberg Discusses 'The Arrogance of Taste'

"I wrote in this space some time ago that criticism is very important and I like getting it and learn from it. But I realize that at the same time, I am somewhat impervious to it. We make food that I like. I like my own taste. I am arrogant." Bread Furst's Mark Furstenberg pens a thoughtful essay on why his preferences rather than his customers will drive the food at his bakery and restaurant.

"If I cede to you the power to decide how things are to made and cooked and taste, I lose myself. Besides, to tell you the naked truth, I think I have higher standards than you do," he writes on his blog.