Today in questionable publicity campaigns, PoPville reports that someone appears to be protesting the impending arrival of a Subway sandwich shop in Mount Pleasant by projecting a poop emoji onto the storefront.
Those against the development are also responding with a "#subwayeatshit" hashtag campaign in response to the store's arrival.
Subway sucks and should stay out of Mt. Pleasant!! #subwayeatshit— Leo (@ElgudinlLeo) April 14, 2015
Subway is expected to open at 3174 Mt. Pleasant St. NW. Eater has reached out for any comment from the sandwich chain.