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Someone Appears to Be Protesting a Subway with Poop Emoji

They're projecting it on a storefront.

Missy Frederick is the Cities Director for Eater.

Today in questionable publicity campaigns, PoPville reports that someone appears to be protesting the impending arrival of a Subway sandwich shop in Mount Pleasant by projecting a poop emoji onto the storefront.

Those against the development are also responding with a "#subwayeatshit" hashtag campaign in response to the store's arrival.

Subway is expected to open at 3174 Mt. Pleasant St. NW. Eater has reached out for any comment from the sandwich chain.