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José Andrés Reveals Secret to Perfect Branding Strategy

His answer may surprise you.

DC's favorite son, José Andrés, is over on Fast Company today. In a video interview with Daniel Holzman and Michael Chernow (of The Meatball Shop fame), Andrés answers one of the most important questions of our time: how to build a brand without freaking out about it. As expected, the DC restaurateur's answer is as seemingly effortless and charming as the person giving it. [Fast Company]