The merrymakers at Drink Company are plunging right into the holiday season with the latest iteration of the annual Miracle on 7th Street, the over-the-top pop-up that made waiting in line in Shaw a thing three years ago.
The block-long takeover of the spots formerly occupied by sherry bar Mockingbird Hill, oyster bar Eat the Rich, and whiskey bar Southern Efficiency is scheduled to commence Friday, November 24. This year’s backdrop features five wintery scenes and nostalgic odes to Drink Company’s favorite holiday movies, music, and childhood indulgences — with adults-only twists.
Guests are projected to enter through an “explosion” of Christmas decorations and pose for photos in an antique sleigh from the 1800s. There’s also a working toy train, Christmas tree, and gingerbread house that lures drinkers into a room packed with sugary treats. Featured cocktails (most are $14) sport names like Whobilation and I Sleigh, All Day.
Hanukkah’s getting love via the “Chinese Food and a Movie” room, a destination packed with takeout containers, Chinese food menus, Drink Company-crafted fortune cookies, Chinese lanterns, and a giant menorah.
References to holiday movies abound. Senior bar manager Paul Taylor bills the Elf’s Breakfast cocktail as just such a tribute.
“As a child on Christmas morning, I'd eat a huge bowl of cereal to get the energy I needed to to unwrap all the presents. So, we created a cocktail that reminded us of that — with a little help from Elf, of course — using cinnamon toast crunch, maple syrup and spaghetti (the candy kind),” he says.
A spiked milk punch dubbed Snow Angels, Ice Skating, Cookie Dough includes cookie dough-infused vodka, coffee liqueur, frangelico, creme de cacao, milk, and cookie dough bites.
The Miracle on 7th Street festivities wrap up on New Year’s Eve. The most recent pop-up, which ended on Halloween, was horror-themed Pub Dread.
Drink Company co-founder Derek Brown made headlines earlier this week with the announcement of the new bar he’s installing inside a hotel next year.