Move over, designer Pop-Tarts. The new owner of Barracks Row-born chain Ted’s Bulletin is bringing in a James Beard Award-winning pastry chef to revitalize the restaurant’s baking operation.
Restaurateur Steve Salis declined to tell the Washington Post which hospitality professional he’s tapped to freshen up the eatery he purchased from founding owner Matchbox Food Group earlier this fall, but hinted that the new recruit previously worked with a “world-renowned chef” while in New York. Salis, who co-founded rapidly expanding chain &pizza and has a hand in Adams Morgan barbecue spot Federalist Pig, is also looking to beef up Ted’s dinner options.
“The business today does approximately 80 percent of its revenues systemwide during breakfast and lunch,” he told the Post — a discrepancy he is determined to correct. “We need to push the envelope and really focus on dinner.”
Other potential changes include adding savory items to the baking side, and different beverages at the bar. There are currently two Ted’s Bulletin restaurants in D.C. (Capitol Hill, 14th Street NW), two in Virginia (Mosaic District, Reston Town Center), and one in Maryland (Gaithersburg).
Salis plans to fine-tune Afterwords Cafe, the casual eatery embedded within Dupont Circle’s historic Kramerbooks, next year.