The brain trust behind New York-based Shake Shack is scouring other parts of the country for inspiration, combining flavors native to the South and Midwest into a proprietary barbecue sauce expected to debut Tuesday on a trio of revamped menu items.
The new barbecue-centric offerings include the BBQ ShackMeister Burger ($6.39 single; $9.19 double), BBQ Chick’n Shack ($6.55) and BBQ Bacon Cheese Fries ($4.69). “Our Shack BBQ sauce takes inspiration from a few of our favorite regional BBQ styles, from the thick and rich tomato-based Kansas City style to the tangy South Carolina mustard style,” is how Shake Shack culinary director Mark Rosati describes the hybrid condiment in a release.
The sauce is projected to partner with beer-spiked shallots on the burger, thick-cut pickle chips on the chicken sandwich, and smoked Niman Ranch bacon on the cheese-covered fries.
The limited edition foodstuffs join three new seasonal shakes: mint cookies & cream, mud pie (featuring marshmallow-flavored frozen custard), and salted vanilla toffee.