San Francisco-based java giant Peet’s Coffee is gearing up to open two new stores in NoMa and the Atlas District before the end of 2017.
Peet's director of real estate Jason Dedmore calls D.C. a “priority market” and cites Northeast as the focal point of this next growth spurt. The new locations will sit near big grocers: at 1275 First Street NE, north of Harris Teeter, and next to the new Whole Foods at 528 H Street NE.
There are now 22 Peet’s shops in the D.C. area, including the one-of-a kind slow bar that opened last year in Georgetown. Another outpost recently landed on the Georgetown University campus. Expect “continued momentum in the D.C., Maryland, and Northern Virginia region,” the company said.
The latest leases in Northeast D.C. are bold moves, as each will sit steps from an existing Starbucks.
Peet’s chief executive officer David A. Burwick told Eater that since debuting in D.C. three years ago, Peet’s has doubled its sales from around $400 million to $800 million in 2016. There are now more than 240 coffeebars nationwide from coast to coast.
To accommodate growth, Peet’s is opening an East Coast roastery in Suffolk, Va. The new facility broke ground this year and is expected to “get fresher beans in the hands of everybody that lives up and down the Eastern Seaboard,” Burwick said.
The coffee company is also entering the educational arena, recently pledging $250,000 to the University of California, Davis to start the first coffee research center with a pilot roastery.