A new Sweetgreen spanning over 2,200 square feet — which includes room for a weekly farmers market operation in the parking lot — is set to debut at 1044 Wisconsin Avenue NW on Friday, September 1.
The opening of the 46-seat location is hugely symbolic for the thriving salad company: 10 years ago, graduates fresh from neighboring Georgetown University opened the first Sweetgreen inside a tiny 560-square-foot shop. Co-founders Nicolas Jammet, Jonathan Neman, and Nathaniel Ru have since grown the company to more than 70 cashless locations nationwide.
The store’s design plays off the nearby university, with a sprawling black-and-white mural upstairs depicting its first location, with the school’s skyline as a backdrop, and a neon cursive sign at the ordering line spelling out its chant, “hoya saxa.” Exposed brick, concrete flooring, and wood seating round out the look.
The new location sits on a health-centric slice of Georgetown, next to Soulcycle and around the corner from local sandwich-maker Sundevich.
New features include a stand built for mobile and online pickup orders, an expansive open-air kitchen with a central prep counter, a full menu with hot toppings like sesame roasted tofu, and curry-marinated chickpeas, two levels of indoor seating and outdoor patio space, and even parking.
The parking lot will play host to a weekly farmer’s market with nonprofit produce partner Freshfarm, running every Saturday through October 28 from 9 a.m. to 1 p.m. Jason Gross of Hillside Meadow Farm in Pennsylvania is expected to sell vegetables, fruits, eggs, beef, lamb, and chicken on site. Expect cooking demonstrations, samples, and recipes.
