A record-breaking new Sweetgreen opened this morning in Georgetown — the same day as the thriving salad chain’s tenth anniversary.
Spanning over 2,200 square feet at 1044 Wisconsin Avenue NW, the latest location comes complete with two levels of indoor seating, outdoor patio space, and even parking.
Its design plays off nearby Georgetown University; There’s a custom black-and-white mural upstairs depicting its first location, with the school’s skyline as a backdrop, and a neon cursive sign at the ordering line spelling out the school chant, “hoya saxa.” Exposed brick, concrete flooring, and wood seating round out the decor.
Unique to the Georgetown location is a stand built for mobile and online pickup orders, as well as an open kitchen with a central prep counter. The parking lot hosts a weekly farmer’s market with nonprofit produce partner Freshfarm, running from 9 a.m. to 1 p.m. every Saturday through October 28.
To celebrate its anniversary, customers who buy a bowl on Friday at select area locations will get a free carrot cake doughnut topped with a cream cheese glaze from fellow homegrown chain Astro Doughnuts and Fried Chicken.
Georgetown alums Nicholas Jammet, Jonathan Neman, and Nathaniel Ru opened the first Sweetgeen a decade ago inside a tiny 560-square-foot shop on M Street NW. (That one is currently closed but is projected to reopen in the future.) The company has since spread nationwide.
Status: Certified open. 1044 Wisconsin Avenue NW; website.