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Two homegrown brands targeted toward millennials — expansion-minded fast-casual restaurant &pizza and events company Broccoli City — are teaming up to open a bar that will feature frequent DJ appearances and mimosa-heavy brunches while doubling as a space for philosophical lectures from local business leaders.
Broccoli Bar is scheduled to open on Wednesday, October 24, at 1817 7th Street NW, situated on the same strip that houses Drink Company’s rotating pop-up bar.
Broccoli pizza will also be served, of course. The focal point of Broccoli Bar’s pick-up counter is a debut “Mad Cheddar” pie. The team describes the pizza as a spin on broccoli cheddar soup, featuring shredded cheddar and mozzarella and chunks of broccoli atop a cheddar beer sauce, then finished with a sprinkle of pickled red onions, croutons and a drizzle of its Broccoli Bar house sauce.
Here’s a look at Broccoli Bar’s opening menu:
BroccoliBar_MenuV3 (2) by Tierney Plumb on Scribd
The idea for Broccoli Bar originated from the friendship between &pizza co-founder Michael Lastoria and Broccoli City co-founder Marcus Allen. For their new collaboration, they hope to install a community-centric space that encourages ideas to flow alongside the alcohol. On weekends, diners can tack on a sparkling cocktail carafe to any pizza for $20.
The &pizza chain, which has planted dozens of locations on the East Coast thanks to hefty external investments, also serves alcohol at its Chinatown location.
An events calendar will eventually be posted to list TED Talk-style “Broccoli Talks” with D.C. business leaders, which will likely include Lastoria — a serial entrepreneur with a big background in advertising.
Also expect local guest DJs spinning nightly from 6 p.m. to 10 p.m., capitalizing on Broccoli City’s strong ties to the hip-hop world; its signature summer music festival featured superstar headliners Cardi B and Miguel this year.
