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Aspiring chain Cookie Jar DC is branching out from Adams Morgan to Shaw with a second pop-up sweets shop scheduled to take up residence at Uprising Muffin Company (1817 Seventh Street NW) beginning Monday, April 2.
The local company, which started at culinary incubator Union Kitchen and set up shop inside gluten-free Rise Bakery last year, is also changing its name to the Dough Jar on Monday, March 26 in an effort to clarify that it sells assorted flavors of egg-free dough rather than actual cookies. Cookie Jar founder and CEO Lindsay Goldin says expanding to Shaw will allow her to reach a new customer base including Howard University students, neighborhood residents, and commuters hopping on and off the Metro.
“It’s going to open up a whole new demographic for us,” Goldin tells Eater DC. “Having that second location ... we’re really hoping to share the product with those people who haven’t had a chance to try it.”
Food truck Captain Cookie is attempting to grow a similar following in Brookland by installing an “edible cookie dough bar” inside its evolving food hall, Tastemakers.
The new Cookie Jar pop-up is scheduled to operate from 3:30 p.m. to 8 p.m., Sunday through Thursday, and from 3:30 p.m. to 10 p.m. on Friday and Saturday. Its original pop-up at Rise will continue operating from 7 p.m. to close every night. But unlike the grab-and-go Adams Morgan shop, the Shaw location will seat 35 people and dish out scoops of cookie dough with coffee. Both locations offer nine cookie dough flavors.
Expansion plans include getting the product into more stores and eventually opening a standalone location. Goldin says she’s been looking at potential landing spots in Navy Yard, Georgetown, and other parts of the District.
“We definitely have a unique product,” Goldin says. “And we want to be in a premier neighborhood.”
