The fast-casual brand is scheduled to open its latest eatery on Friday, May 11 at 12100 Sunset Hills Road in Reston, Virginia. Eater just learned a Tysons Corner location is now on the horizon; that shop is currently scheduled to arrive in late summer or early fall at 8350 Leesburg Pike.
Honeygrow has three existing locations in Chinatown, Pentagon City, and the latest, in Rockville, Maryland. Honeygrow CEO Justin Rosenberg has also been eyeing Navy Yard, downtown, Silver Spring, and Bethesda for potential sites. The surge of new local stores stems from a $20 million round of fundraising closed on in 2016. In Manhattan, pared-down versions of Honeygrow, dubbed Minigrow, have also been popping up.
Each 2,500-square-foot, tech-savvy store lets customers personalize salads and stir-fries via touch screen ordering stations. Featured proteins include chicken, beef, shrimp, and roasted tofu. There’s also a “honeybar” featuring local honey, fruit, and various toppings. Catering will be a first for the Reston location. The restaurant plans to donate $5 of every stir fry or salad sold on Reston’s opening day to nonprofit Back on My Feet.
New seasonal offerings include a shiso basil pesto stir-fry with fresh-made egg white noodles, roasted shrimp, asparagus, green beans, peas, scallions, and shiso-basil pesto, as well as a hakusai salad with mustard-miso dressing, organic baby arugula, napa cabbage, asparagus, edamame, carrots, honeydew, hot and sour pickles, and cashews.
Later this month the 6-year-old company is bringing back its original containers: a Chinese takeout-style box, this time marked with funky art. The team is currently hunting for local designers to decorate boxes for each Honeygrow region.
Status: Scheduled to open at 10:30 a.m. on May 11. 12100 Sunset Hills Road, Reston, Va. website.