New York City desserts shop Magnolia Bakery just arrived inside Union Station, giving D.C. diners a new option for grab-and-go mini cheesecakes, colorful cupcakes, and cold brew.
The debut D.C. location, taking up a corner sliver of Union Station’s mezzanine level (50 Massachusetts Avenue NE), is scheduled to operate Monday to Saturday from 10 a.m. to 9 p.m. and Sunday from 12 p.m. to 6 p.m. Fans flocked to the location on Monday to line up and get a first taste of the bakery’s goods.
Magnolia Bakery reached worldwide fame soon after its first location popped up in NYC’s West Village in 1996, when Carrie Bradshaw devoured a Magnolia Bakery cupcake on a Sex and the City episode in 2000.
“Our international expansion has literally been because of that show,” operating partner Bobbie Lloyd tells Eater. “Overseas they get so excited about Sex and the City.”
The cupcakery has since sprinkled locations across the world, in Mexico, Korea, Jordan, Qatar, Saudi Arabia, Kuwait, and the United Arab Emirates, as well added domestic outlets in Chicago and Los Angeles.
Lloyd says Magnolia Bakery’s overall expansion plans call for “slow, methodical growth” and confirmed plans to plant more locations in D.C. down the road.
“Whenever we enter a new market we have expansion in mind,” adds Lloyd.
Cupcakes ($3.95), made on-site daily, include vanilla or chocolate flavors with vanilla buttercream. Magnolia Bakery also offers a daily cupcake, with harvest apple featured on Fridays and a German chocolate cupcake slated for Wednesdays.
Caffeine also plays a starring role, with an array of hot and cold coffee and espresso options to choose from ($1.95 to $5.25) like cappuccinos, chai lattes, and ice caramel lattes. There’s also hot cocoa and lemonade made on-site. At the register, customers can buy a la carte balloons, candles, and other Magnolia-branded party favors — like temporary tattoos — to pair with their sweets purchases.
Magnolia Bakery is the latest elevated eating and drinking option to land inside Union Station; recent openings include Legal Sea Foods’ 2,000-square-foot bright and airy restaurant Legal Sea Bar, San Francisco’s Blue Bottle Coffee, and Aloha Poke Co. out of Chicago. Pizza chain Neapolitan Express is coming soon.
Status: Certified open. 50 Massachusetts Avenue NE; website.