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Masked employees work from behind a cafe counter at Foxtrot Market’s new Georgetown store
A cafe counter at Foxtrot Market’s Georgetown location sells Vigilante coffee, savory pastries, and breakfast tacos designed by Erik Bruner-Yang
Foxtrot [official]

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Foxtrot Market Brings Its Delivery-Oriented Brand of Boutique Corner Store to D.C.

A new Georgetown shop stocked with groceries from small D.C. brands is the first of four planned for the District

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Foxtrot Market, a multi-city chain of boutique corner stores that simultaneously operate as millennial-baiting cafes, wine and beer shops, and local-sourcing grocers with their own online delivery platform, opened its first D.C. location this week in Georgetown.

The one-stop shop (1267 Wisconsin Avenue NW) stocks a wide selection of retail goods and pantry staples from small brands that were started around D.C. Everything from fancy cheeses to craft beer and pints of ice cream is available online for in-store pickup or local delivery that promises arrival within an hour.

The shop features a full-service cafe for coffee and lunch, where customers can order items like savory danishes, avocado toasts, and a special breakfast taco stuffed with pork and chile crisp designed in partnership with D.C. chef and restaurateur Erik Bruner-Yang. All coffee is comes from Hyattsville, Maryland, roaster Vigilante, which roasts an exclusive Foxtrot x Vigilante “Foxtrot AM” blend for the brand, which began in Chicago in 2014, expanded to Dallas, and announced plans to come to Washington after scoring a $17 million round of fundraising.

Foxtrot’s emphasis on spotlighting local producers is similar a couple other business from D.C., Shop Made in DC and Union Kitchen. In fact, some of the food products Union Kitchen incubated, such as Snacklins brand of vegan “pork” rinds, are for sale at Foxtrot. Foxtrot’s extensive selection of local products include long-established staples such as ANXO Cider, Mason Dixie Biscuits, Dolcezza Gelato, Route 11 potato chips, and CAVA hummus.

Foxtrot Market’s Georgetown store includes wine picked by the company’s sommelier and lots of groceries from small D.C. brands.
Foxtrot Market’s Georgetown store includes wine picked by the company’s sommelier and lots of groceries from small D.C. brands.
Foxtrot [official]

Foxtrot co-founder Mike LaVitola says the company is open to working with other local companies, no matter how small. Additional small businesses stocked on Foxtrot’s shelves include cookies from Virginia bakery Surprisingly Baked, flower bouquets from Little Acres, Milk Cult ice cream sandwiches, and many more. D.C.’s ecosystem of local “makers” attracted the company to the area in the first place, LaVitola says.

“Everywhere we turned, we found these super passionate makers who were kind of looking for an outlet for their product locally, and that’s what we did,” LaVitola says.

Foxtrot has a high-traffic location at the corner of Wisconsin Avenue and N Street NW
Foxtrot has a high-traffic location at the corner of Wisconsin Avenue and N Street NW
Grab-and-go meals and Route 11 Chips from Virginia at Foxtrot’s Georgetown store
Grab-and-go meals and Route 11 Chips from Virginia
Foxtrot [official]

The Georgetown store is the first of four D.C.-area shops Foxtrot plans to open this year. A Mount Vernon Triangle location will open later this month at 650 Massachusetts Avenue NW.

People looking for gift ideas or bundle packages, Foxtrot offers “DC Foodie” gift boxes in two sizes. The DC Mini Foodie comes with products including Andy Factory Mambo Sauce, while the DC Large Foodie includes everything in the smaller basket plus the aforementioned Foxtrot x Vigilante coffee blend, Route 11 chips, and more.

Foxtrot is open from 7 a.m. to 10 p.m. Monday through Sunday, and delivery hours operate from 7 a.m. to 8 p.m. Monday through Saturday, and 8 a.m. to 8 p.m. on Sunday.

To start, local delivery spans from Georgetown through Penn Quarter and all the way up to Columbia Heights with Truxton Circle to the east and Cathedral Heights and Foxhall to the west.

According to LaVitola, Foxtrot’s delivery service works through contracts with local drivers. Eventually when two more locations are secured in the region, the option for delivery in either Maryland or Virginia could become a possibility.

Correction: This story has been updated to reflect the full delivery radius and state that Foxtrot Market started in 2014

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